Guerilla Marketing.... Can be effective.

To be honest living in Ottawa I find there isn't enough creative and interesting guerilla marketing out there. Here in Ottawa it seems that companies stick to more conventional advertising which can get pretty boring. Except in bars there's sometimes funny advertisements above the urinals. Can't remember exactly what these ads said (for obvious reasons in a bar) but I remember stopping and saying to myself... huh, thats funny... mostly some double entendre copy is used. But other than that I don't really notice too much guerilla marketing at all, well non that absolutely jumps out at me as effective or a disaster. 

But going to New York I remember seeing people walking around with T.V's attached to them on a school bag. I find its a different way of promoting something, but I don't find it necessary, its interesting but the concept or message may have nothing to do with this. I find good geurilla marketing is used in situations that best fit the message and concept used for a campaign. 

I find this website here provides great examples of well executed guerilla marketing campaigns. 

http://www.startupottawa.com/?p=294

2010 Oscars Predictions - AVATAR of Course!

2010 Oscars Predictions! – Of Course AVATAR!

 

So after reviewing a few social media websites that cover topics such as: The 2010 Oscar Nominees. In the Facebook fan group page of the 2010 Oscars, it provides links that can give you updates on the new nominees, and people are allowed to comment on these posts, where most of them are either saying: Go Avatar! Or Go Inglorious Basterds! So it doesn’t give too much insight on why they are choosing the movie or director they did, all we can gain is that they like them really. Normally when I make predictions for the winners of Oscars, I just choose the movies that I like. I find the social media will interest those who have not watched all the movies nominated to actually go and watch the movies with more and more people recommending it.

 

Popsugar Celebrity Gossip shows a little more in depth of the nominees and asks the viewers for their opinions. With an invitation into a conversation, viewers are able to gain better insights on these nominations and can help them predict and also provide their predictions to other viewers of the site.

 

After reviewing these websites, I came to the conclusion that the movie, “Avatar” will win for best picture, and James Cameron for Best Director. But I am also hoping for the movie “Up” to do well in its nominations.

 

 

Advertising Age had some cool information on the 2010 Oscars that I stumbled upon. That the Award show is actually revamping their website in order to develop Iphone Apps opening up the show to many new viewers who do not have access otherwise. Also there are many other elements of interactivity that the Academy awards company want to use for future use.

 

Facebook 2010 Oscars:

 

 http://www.facebook.com/pages/2010-OSCARS/282316279493?ref=search&sid=501123866.4105674711..1&v=info - !/pages/2010-OSCARS/282316279493?v=wall&ref=search

 

 

Popsugar Celebrity Gossip:

 

http://www.popsugar.com.au/Which-Film-Win-Best-Motion-Picture-2010-Oscars-7285974

 

 

Advertising Age:

 

http://adage.com/madisonandvine/article?article_id=141978

Barack Obama!...

Barack Obama used social media brilliantly while running for president of the United States. He had created profiles on all of the top social networking sites available. By creating these accounts on social media such as Twitter, Youtube, Facebook, etc. He was able to gather millions of supporters and 100,000's of followers. He also made a website  called Change.gov where he updated blogs, press releases, and articles daily for the viewers to see. But the best part of this website is that it offered the viewers to input their opinions and comments. This opened up to the audience and created a discussion and a community that welcomes the countries opinions, almost making their time on the site feel valued by Obama (future president at the time). 

What I have learnt from this Campaign? 

Is that when dealing with social marketing to reach your target audience. You don't want to just do it for the sake that its the new trend, but you really need to understand that its about a community and you need to converse with them on a related topic. You want to create discussions with them, shift the focus on them and they will feel appreciated.